The Crown Estate, which owns property on behalf of the Queen, joined hands with Westminster City Council for the renaming of the southernmost end of London’s Regent Street, south of Piccadilly Circus to be officially known as Regent Street St James’s. Marking a milestone in the 10 years long vision of the Crown Estate, the renaming will turn the area into a distinctive destination.
The unveiling of the new name also marked the substantial completion of the Piccadilly Two Way, Phase II, project which involved improvements to public realm and street environment around Regent Street St James’s, Haymarket, Charles II Street and Waterloo Place. The area now has wider pavements, two traffic lanes instead of four and pedestrian-friendly crossings.
Meanwhile, Regent Street St James’s is already home to a number of fashion brands including Barbour, Tiger of Sweden, Sunspel, JM Weston and Osprey London.
Also, the event marks only the fourth time a street in this part of the city has been renamed in the last 20 years. It will surely create a destination that will be loved and recognised by visitors and Londoners.
