Ekta & Ruchira show at AIFW SS18
    October 24, 2017


    A “VEIN” to a man is what a plant is to an eco-system. Ekru’s Spring/Summer’2018 collection takes its inspiration from the life within the brute yet beautifully charged eco-system and tries to raise awareness to the crisis of global warming.

    The plant life themed designs speak about the effects of climate change. The dried foliage of falling leaves, the intricate detail seen in the concentric rings of a tree trunk or flowers burnt by the harsh sun rays, all set an inspiration for the collection. These visual impressions were used for embroideries, prints combining organic qualities and detailed textures in an earthy colour palette of ivory, beige sap green and mustard yellow etc.

    The silhouettes are supple and airy in lightweight handloom cottons. Supple drapery, wide leg trousers, pleated bottoms, wrap back to knots and tie-ups to accentuate the waist line and increase comfort. A loose fit light embroidered jacket in matka khadi was used for layering. Decorative tassel details are given for free spirited but chic attitude. Majority of the separates are made in handloom cotton keeping in mind the organic feel of the collection. Vision of the concept flourish over the fabric through digitally transformed florals. Screen print is used to depict “falling leaves”. Traditional katha stitch is combined with french knot and dori work to create a visual of a “dead tree”. Petal and leaves are appliquéd on garments. Bartik print on silk chanderi and digital print on a silk muslin is done to achieve a soft feel.

Quick Links