The HUEMN SS18 collection is influenced by the socio-economic and political ambience of our times. Fashion is informed by our emotional response to the environment,as we walk steadily forward to a future that we choose; a future of our making.
In this constantly connected world, we are exposed to stories of unimaginable horror, and also those of unconditional love. There is crime and suffering and then there are heroes worth celebrating. This paradox is the crux of the dystopian world we live in and today, the words, thoughts and actions of the individual affect real change, if she so chooses.
The ethos of the collection is essentially about sensitizing the desensitized. The line comprises of multidimensional clothing with pattern and texture play to translate a fearless and modern aesthetic.Day dresses, statement shirts, and luxe athleisure make up the collection with a strong interjection of our vertical of upcycled denim.