Nautica, which is about more than just apparel brand for men, recently opened two exclusive stores, in Bangalore and Pune, taking the total number of exclusive stores to 13 in the country.
The Bangalore store is the second one in the Garden City and is spread across 1,003 sq ft while the Pune store is the first one in the city and boasts of a space of 1,380 sq ft.
The Waverider concept forms the central point for all the stores’ décor across the country. Inspired by Nautors Swan Yacht, which combines outstanding sailing performance with world-class comfort, water is the protagonist in Nautica’s narrative. Design elements, in the form of materials, shapes and technology are used to bridge the brand’s heritage and history of life on water. A palette of crisp white, contrasted against rich navy walls creates the setting for this iconic brand.
