Last year it was the false advertisement of easytone shoes by Reebok claiming some health benefits which made the brand pay hefty fine of $25 million, and in the status quo it’s a controversial ad reading ‘Cheat on your girlfriend, not your workout’.

The newest ad, though not issued worldwide, prompting the people to work out religiously faced enough ire of the public through social media that the world renowned maker of sports gear had to remove the ad from display.

In response to the public backlash, Reebok issued an apology expressing its regret over the offensiveness of the ad and assured that the brand did not condone this message or cheating in any way.