Tina Tahiliani Parekh launched Design Vault, a new concept boutique at Ambavatta, Mehrauli. The name adverts to the idea that the bank vaults often have beautiful and interesting vintage pieces that lie forgotten unless they are actively revived. The boutique offers Delhi a chance to access designer clothing, shoes and accessories at remarkably marked down prices.

 

The idea behind the concept is that all designers are left with extra stock at the end of a season or if an export order is cancelled. These pieces are usually put on sale, but often sales run for very short period of time making difficult for the typical cosmopolitan buyer to attend. Designer Vault caters to a demographic that has no objections to purchasing pieces that are two seasons old and are merely pleased to have access to stunning clothes at amazing prices throughout the year.

 

“We went to a similar place in Milan and we did not mind picking up stuff that was two seasons old. Design Vault serves a dual purpose which was long overdue. It gives a new set of target customers the opportunity to access amazing designer wear at unbelievable discounted prices throughout the year. It also helps the designers with their business as it enables them to convert their older stock into sales by accessing a group of customers for whom price is more important, “says Tina Tahiliani Parekh.

 

Amongst the brands that will be available at the store is Tarun Tahiliani, CUE by Rohit Gandhi and Rahul Khanna, Tarana Masand, Payal Jain, Varun Bahl, The Ensemble Design Studio, Anna Singh, Rajesh Pratap Singh, Moschino, Jean Paul Gautier & Lanvin, Rakha and Rabbani, Rohit Bal, Monisha Jaisingh and Abraham & Thakore, as well as Cherie.