The melodrama of Bollywood was at its epitome when "New India Bioscope Co" by fashion designer Nida Mahmood & Raul Chandra and the SS10 collection preview by designer Nida Mahmood unveiled at a mesmerizing evening at Love Hotel, ai. Nida Mahmood draws her inspiration for her forthcoming collection from the riveting Bollywood panorama of the 70s and 80s in a riot of colors such as red, grass green, indigo blue, aubergene, orange and yellow coming alive. The designs are taken from the poster art of yester years but in a modern and original fashion. Fabrics used are beautiful matka silks, crepes, silk georgettes, etc. 

“Bioscope is that magic box in which we project our Technicolor stories” says designer Nida Mahmood and Raul Chandra. “It has funny stories, silly stories, funky stories and even melodramatic stories. Stories that are a song and dance – that moves and grooves on our colorful streets. The Bioscope India Co is trying to rehabilitate poster artists who have long ago left their trodden path to look for greener pastures.”  

Celebrated singer Shibani Kashyap enjoyed wearing an outfit from Nida’s collection and mingled around. At the fun and playful evening was author William Dalrymple having fun checking out the Bioscope products and specially the funky umbrellas. Restaurateur AD Singh could not resist the urge to pick up the "Gabbar" jacket from Nida’s Bioscope inspired range.

Designer Nitin Bal Chauhan, Gaurav & Nitika, women photographers Sumiko Murgain Nanda (with husband Bal) and  Anushka Menon with husband Tapan Raj of Midieval Punditz, wine sommelier Magandeep singh, Thenny, artist Priyanka, amongst others came to cheer and raise a toast to the spirit of the evening.