Rohit Bal is the Wills Lifestyle Grand Finale designer
Rohit Bal, is the grand finale designer for Wills Lifestyle India Fashion Week Spring Summer 2010. The Internationally acclaimed designer has been the pioneer and directional force to the Indian fashion industry and is also celebrating 19 years of his label. He showcased three designs from his collection as a prelude to the big show.


Rohit Bal, announced on the occasion ‘Yasas,’ (a sanskrit word synonym to glory) as the theme for his grand finale collection. The designer interprets the glorious past of Indian cultural heritage and the days when India was called the golden peacock. The collection derives its inspiration from the intricate and rich crafts of India that have flourished through ages recreated with a blend of new and old techniques to bring about the modern and contemporary feel. Rohit Bal designs with a unique mix of fabrics of muslin, velvet, brocade, handspun mulmul and chanderi that together weave a whimsically unpredictable story. The silhouette and form encompasses soft fluidity, free spirit and pronounces feminine. Retracing the path of history and digging deep into the archives of ancient Indian costumes, pre Mughal and Mughal, textiles, colours and embroideries has emerged a collection that journeys this magnificent culture. Sunil Sethi, President, FDCI says, “For Rohit style is his mantra and he is known for his sophisticated cuts and fabrics. Rohit is one of the most sought after designers in India and his creative mind gives a true bent of spirit in his work as well. WIFW SS2010 will end on high note with his selection as the grand finale designer.”


Atul Chand, Divisional Chief Executive ITC’s Lifestyle Retailing Business Division, said, “This season one of India’s most distinguished and celebrated fashion designers, Rohit Bal, will be taking the tradition forward and will create magic on the ramp in his signature style.” He also adds that at Wills Lifestyle they have a long term commitment to fashion and the cause is to support and popularize designers and catalyze Indian designs in reaching the national and International market. Atul Chand reinforces faith in Rohit Bal as he is the master of fantasies.