For its fall campaign to be released in August this year, Gucci has hired Natasha Poly, Raquel Zimmermann, Anja Rubik, Nadja Bender, Karmen Pedaru, Joan Smalls and Suvi Koponen. Mert Alas and Marcus Piggott took individual portraits of each model, along with a group shot showing the seven women wearing the sparkling mini dresses embellished with crystals which was showcased on the brand’s fall catwalk.
“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman – individual, strong, sensual, and glamorous,” said Frida Giannini.
