With the onset of the highly auspicious and extravagantly celebrated Muslim festival, Ramadan, DKNY, the New York based fashion house launches the first ever regionalised ‘Ramadan Collection’, devoted solely to the Middle East.
Paying an extra-ordinary and fashionable tribute to the month-long daily fasting, the brand recently launched an exclusive Middle East website and has numerous stores in the region. Targeting the demographics even further, the Ramadan collection is accompanied by a coordinating campaign, with a collection completely inspired by the native traditions and cultures of the Middle Eastern people.
Speaking of the collection, it is comprised of extremely elegant and chic pants, trousers, blouses, skirts and dresses in celebrated colours and prints. Styled by acclaimed Middle Eastern personalities like Yalda Golsharifi and Tamara al Gabbani, the campaign and the collection on the brand’s part, is a surely wise attempt, keeping in mind the so-called on-going ‘Ramadan Rush’ in Dubai and other shopping hubs of the area.
Henceforth, the limited edition collection is highly expected to enthral the fashionistas vastly during this sacred period of the year.
