Kering Foundation’s 6th Annual White Ribbon for Women Campaign,from 20 to 25 November, will be led by Alessandro Michele, Stella McCartney, Christopher Kane, Joseph Altuzarra, Dennis Chan, Salma Hayek Pinault. Centered around a digital movement #ICouldHaveBeen and new website ICouldHaveBeen.org, the campaign aims to raise awareness of violence against girls and women amongst the public, specifically Generation Z, by asking them to imagine their lives as HER; the 1 in 3 girls and women who are victims of violence.
Via, ICouldHaveBeen.org, the Kering Foundation will ask those not born a girl to imagine who they could have been, by entering the name their parents would have given them if they were born a girl into the website – or alternatively taking on the name of a sister, mother, friend or another female name of choice. Similarly, girls will be asked to unite in a show of sisterhood and solidarity with survivors, by all taking on HER as their name and challenging males in their entourage to join the campaign.
As this year’s official ambassadors – Alessandro Michele, Christopher Kane, Joseph Altuzarra and Dennis Chan – will kick-start the Kering Foundation’s call to action by unveiling the names their parents would have given them if they were born as girls. Kering Foundation Board Directors, Stella McCartney and Salma Hayek Pinault, will likewise lead the campaign by calling on all girls and women to join them in becoming HER.
