Calvin Klein, Inc., announced its new Calvin Klein underwear and Calvin Klein jeans global campaign. The campaign introduces an evolution in the Calvin Klein brands globally recognized #MYCALVINS call to action: “Our Family. #MYCALVINS.”
Shot by photographer Willy Vanderperre, the first chapter of this new campaign features songwriter and recording/visual artist Solange alongside her personally curated cast of singers/songwriters, including Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness.
The cast is featured wearing core styles of Calvin Klein underwear and Calvin Klein jeans.The group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its centre, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.
