Nizam – part of USD 2.5 billion Gitanjali Group, announced the opening of its first exclusive store in store at GK1 Market, New Delhi.  The new store will house exquisite jewellery crafted in classic gold and set with diamonds and coloured stones inspired by the rich cultural heritage of the golden era.

Spread across two floors with basement, the store has a blend of contemporary look and feel. Rich wood work, premium textures and standard vintage dark brown and beige colour palate and traditional memorabilia reflect royalty and evoke the opulence of the bygone era.

The store will not only house exquisite jewellery from Nizam but also a high end bridal jewellery line Parineeta. Contemporary, yet traditional in designs, Parineeta offers a spell-binding collection of jewellery crafted in combination of gold, diamonds, jadau and colourful stones like emerald and rubies.