For all the dog lovers out there the London-based department store Harvey Nichols unveils its adorable Spring Summer 2013 campaign featuring three big hounds.

The new campaign titled, ‘The New Breed’ features three big sized dogs being carried in bags by 3.1 Phillip Lim, Marc by Marc Jacobs and Sophie Hulme. The campaign has been shot by acclaimed photographer Miles Aldridge, and styled by Harry Lambert. The pictures which have flooded the London’s billboards also feature in store’s own magazine.