The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, and taking its passion a notch higher, the ice cream giant unveiled a stunning collection of statement pieces with celebrity jewellery designer Farah Khan.
The limited-edition collection was launched in Mumbai, with Kalki Koechlin playing farah’s muse for the collection. Bold yet poised, beautiful and playful, Kalki perfectly personified the collection that stands for creative & free-spirited self-indulgence
Designed in 18k gold, the luxurious collection has been masterfully crafted with crystallizing the fluid layers of chocolate and vanilla within Magnum into an intricate motif, the collection effortlessly blends grace, decadence & a sense of free pleasure. Meticulously crafted to be the summer’s hottest accessory, each piece of the collection is inspired by and named after the emotions the ice cream inspires.
From Bliss (the bracelet), Relish (the ring), Luscious (the brooch), Divine (the necklace) to Tempt (the earrings), the collection has pieces engraved with chocolate brown diamonds within caramel-like enamel layers. While Farah’s signature petal motif brings about her characteristic joie de vivre, the detailing & arrangement of stones bring out her craftsmanship too!
