Lately Yahoo was in the new s for all wrong reasons with its CEO Marissa Mayer &Japan CEO Manabu Miyasaka in the line of fire with the company making a killing from trinket sales in Japan. Yahoo Japan is a joint-venture between Yahoo and the Japanese telecoms firm SoftBank
Reportedly 100 elephants are being massacred a day, and their emotional intelligence means they understand the horror of what is happening to them. With the ivory trade pushing elephants to the edge of extinction, activists are putting pressure on Yahoo to curb the sale of ivory products on its websites in Japan, arguing that the company is fueling—and profiting from—illegal elephant poaching.
More than one million people have signed an online petition launched by activist organization Avaaz urging the technology giant to stop the “deadly” ivory trade taking place through Yahoo Japan’s eBay-like auction site, which runs alongside its web search and advertising business.
An investigation into Yahoo Japan’s auction site carried out by the Environmental Investigation Agency (EIA), an advocacy group; found that between 2012 and 2014 more than 12 tons of whole tusks and ivory trinkets were sold through the platform. In 2014 this trade represented $7 million in sales—of which Yahoo would take a small transaction and listing fee.
In September, the US and China agreed to work toward a near total ban on the ivory trade. Amazon and Google have both banned the sale of ivory on their sites.
Several big brands like Google and Amazon are refusing to sell ivory. Yahoo is one of the few major online markets left. But we could influence that decision. Right now Yahoo is losing some of its best employees, and the CEO is offering millions to convince people to stay. If we threaten to lift the lid on Yahoo’s bloody secret, she could lose staff even faster, and may reconsider the costs of this cruel trade.
