Tommy Hilfiger, will host New York Fashion Week’s first ever “InstaPit” for Instagram content creators at the Fall 2016 Hilfiger Collection fashion show, to take place at the Park Avenue Armory on Monday, February 15, at 11:00 a.m. Tommy Hilfiger has a longstanding relationship with Instagram; at the fall 2014 Hilfiger Collection show, the brand hosted the first runway show “InstaMeet,” where a group of 20 local Instagrammers were invited to join Mr. Hilfiger on site on show day to capture the environment in a unique and inclusive way.
“Each season we use digital technology in innovative ways that transform the show setting and open the experience to everyone – from guests in New York to our global fan base watching via livestream and on social media,” said Tommy Hilfiger. Whilst Avery Baker, Chief Brand and Marketing Officer feel ‘InstaPit’ concept embraces our pioneering spirit to break conventions and inspire audiences through unique digital initiatives at our runway show.
