The shocking waves can be felt around the world as young kids or tots are more and more being seen in lingerie ads wearing two pieces and heavy makeup on their faces. In a recent development, the provocative pictures of a 10-year-old model Thylane Lena-Rose Blondeau in January issue of French Vogue, co-edited by designer Tom Ford has stirred a lot of controversy. 

In the shoot, Thylane Blondeau sprawls seductively on leopard print bed covers, wearing heavy make-up and gold stilettos. The child advocacy campaigner has been furious that a child so young should not be displaying the sexual allure of an individual twice her age. Born in the Ivory Coast, she has already been compared with ’60s siren Brigitte Bardot, who at the age of 15 appeared in ELLE.

Thylane is the daughter of former French international football player Patrick Blondeau and her mother is the French TV presenter Veronika Loubry. Outcry over her vamp like make-up, sexualized styling and pouting lips forced the young model’s TV-personality mother to close her fan site on Facebook.

The Jours Après Lunes photographs are redolent of a Thylane Blondeau shoot for Vogue. French lingerie line Jours Après Lunes is catching media attention by putting tiny tots in little clothing, in a stir that has traumatized fashion observers, scantily-clad young girls wearing make-up and sporting voluminous up-dos are promoting a new range of lingerie that is targeted at girls as young as four years old. The shots feature young girls in poses and styling that seem far too premature for their ages. The label also includes a range for babies and another for older teenagers and ladies, or ‘femmes’.

The ‘unsettling’ styling sees a grown model made to look like a child, while the actual children are made to look like adults. In another, three young girls play together, their hair set in Amy Winehouse style beehives and their lips painted bright pinks and reds.

According to the psychologists, if children have to be developed into happy, grounded and psychologically balanced people, their childhood needs to be spent appropriately preparing for the demands of the adult world. Prematurely exposing a child to the adult world is dangerously preventing the completion of their development.

A spokesman for the UK Mothers’ Union said the organization had grave concerns about the modeling agency which represents Blondeau, which clearly does not know if it represents a child or an adult. Kids being exposed to so much on the Internet, it’s hard for parents to monitor every little thing kids see.  A British survey recently revealed that 88 per cent of parents agreed that children were under pressure to grow up too quickly, with 58 per cent blaming celebrity culture.