The New Delhi – Mumbai fashion tug of war comes to a halt, as Bollywood driven Mumbai emerges out to be fashion savvier, according to the list compiled by the Global Language Monitor.
London is the new Global Fashion Capital for 2011, piping New York. Thanks to the impact of two genuine media stars, Princess Kate and Alexander McQueen. Paris, Milano, Los Angeles and Hong kong complete the top 5. Berlin and Singapore break into the top 10. The survey ranks Mumbai at 24th position and New Delhi at 39th.
The list was expanded to fifty cities to recognize the growth of regional capitals with their distinctive styles and contributions to the fashion industry. This exclusive ranking is based upon GLM’s Narrative Tracking technology. Narrative Tracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
