In the wake of Earthquake relief efforts in Japan, Gucci is introducing a limited edition charity bracelet on 23 April to lend its support for the cause.
Gucci has contributed – along with its fellow brands from the PPR Luxury Group – to the collective € 2 million donation to the Red Cross raised by PPR. All proceeds from Gucci’s sales of the bracelet will benefit the Japanese Red Cross Society to support victims of the devastating Higashi Nihon Dai-Shinsai earthquake and tsunami that struck Japan in March.
Featuring a white-red-white web that recalls the colors of the Japanese flag, the bracelet carries a medal with a message that reads, “Gucci loves you.” Detailing includes non-allergenic white Calf leather on the lining and trim as well as a buckle in the shape of the House’s iconic horse bit. The one-size bracelet offers three adjustable sizes.
The charity bracelet will debut at Gucci stores throughout Japan, followed by worldwide distribution in Gucci flagship stores across the United States, Europe and Asia.
