Niharika designs translate Silver-Screen moments to 24X7 Life.   From couture to prêt, her lines are high-spirited and high-impact.  Mix bold colours with clever cuts with embellish as required, her collection is for the woman who gets the limelight without stealing it.  Niharika believes that the wearer and she are equal partners in making an outfit work.

Her clothes reflect passion for drama as she is an ardent fan of theatre and has designed costumes for National School of Drama, while working with them. Here, Niharika learnt to imagine in Technicolor but execute in Real Time: an understanding that found her self-titled label. As she says, “Skill lies in the ability to create drama while side-stepping melodrama, usually in very high heels.”

Her Autumn Winter collection is about most interesting journey of anyone’s life that is love. It is full of emotion with all colours of the universe. This romantic collection has all sporty carefree look to ultimate feminine grace, adds Niharika.

Lustre fabric satin to chiffon, silk knits, gheecha silk has been used to portray the best look of a character who is in love. Metallic texture, chains, little flower patterns all put together to create a unique statement. Short dresses to cowl tops, shorts, jump suit, and a long draped gown.

 A graduate from Pearl Academy of Fashion. Her cuts reflect silver-screen drama for everyday life. It’s great fun for her to design everything around her. Her strong believe is" life is a drama" so everything she creates she love using theatrical mood into it. To create illusion through fabric texture, colour and ornamentation always fascinates her. For her garment is not a just garment, it’s the attitude.