Rika the label by Rekha Arora is a fresh new approach to jewelry design making it fun, chic and very versatile. A jewellery collection that dictates the sense of individuality and pride possession it is set in the kinkiest fashion. Launched in 0ctober 2009, the Rika jewelry design studio offers statement pieces in jewelry to create a look that is unique to the personality of the wearer.
The latest addition to her creation is the animal prints jewellery. For Spring-Summer 2010, ‘RIKA’ draws inspiration from the myriad floral blooms of spring as natural motifs and flowers find pride of place in statement neckpieces. The colours are young, fun and represent gorgeous spring profusions of oranges and lilacs of the bougainvillea as well as blossoms of orchids in shades of pink, white and purple. This exciting new collection captures the mood of the moment by bringing a new dimension of freedom and self-expression to the world of jewelry. Rekha’s sense of design, the fine East Asian workmanship and dazzling character of each semiprecious stone combine well in this new collection made from semiprecious beads, corals and stones such as amethyst, turquoise, agate, arcade, jade, lapis lazuli and more.
Rika as the local Bangkokians referred to Rekha, was born and brought up in Thailand till she shifted to New Delhi about a decade ago. She was taken in by the creativity, skill and precision of the local Thai and Burmese jewelers, lapidaries and artisans and branched off into a new direction from the gemstones business her family had setup in the late 1970s. Thus was her label very aptly christened Rika, feminine, fun, elegant and bold, the label is all about the woman of today – confident, splendid in every form and very individualistic. The avant-garde jewelry designs can be worn in different ways and makes the perfect accessory that can be dressed down for daywear or dressed up for an evening out.
