In a first of its kind collaboration, PUMA has joined forces with some of the biggest and most talented bands across the country to create a Limited Edition Vinyl record featuring original PUMA Social Songs.
One of the world’s leading Sport-Lifestyle brand, PUMA has collaborated with artists like Karsh Kale, Reggae Rajahs, Ankur and the Ghalat Family, Tough on Tobacco, Gaurav from MidivalPunditz, Dualist Enquiry and The Supersonics, who have each created a track inspired by PUMA Social campaign.
About this initiative, Rajiv Mehta, Managing Director, PUMA South Asia, said, “PUMA has always attempted to be different and ahead of trend and this initiative is no exception. To experience the true physicality of music, onehas to go back to the LP and a true music lover knows a record’s worth. The artists are the best in the business and we aim to own the Vinyl space with this campaign”.
The launch of this social themed limited edition Vinyl LP will be held on June 23rd, 2012, at Mehboob Studios, Bandra, Mumbai. It will also witness vinyl listening sessions, LP cover design contests and installation art besides various social games like foosball, darts and ping pong being featured.
