For the second time, Nordstrom has been voted as North America’s overall favorite fashion retailer by 6,800 consumers in a study conducted by Market Force Information.
As to why Nordstrom ranked first among a wide range of peers, the chain got top marks in five of nine categories: atmosphere, friendly associates, helpful associates, knowledgeable associates and return policy. It was also ranked in the top five for its loyalty program and merchandise selection.
Burlington Coat Factory and T.J.Maxx ranked first and second for value, while Ross and Walmart rated highest for low prices. Dress Barn led for merchandise selection and also received high marks for having friendly and knowledgeable associates. Kohl’s was the winner in the loyalty program category and most visited for casual clothing, business attire and children’s clothing. Dick’s Sporting Goods won out for sports apparel and DSW for footwear.
