A raunchy Calvin Klein ad has caused outrage on social media: Everyone’s seen much raunchier advertising, but the issue with that upskirt Calvin Klein ad is just the voyeurism and downright creepy, says one of the tweets.

c 1The label’s latest campaign, titled ‘Erotica’, sees Kendall Jenner and Klara Kristin shows up a whole lot of strange activities on camera with unexpected props.

c 2As is one provocative shot showing the underwear of 22-year-old Danish actress Klara Kristin with a caption that reads, “I pulse in #mycalvins.”while Kendall Jenner posed sensually with a grapefruit which is presumed as a metaphor for a vagina.

c 3It is part of a larger campaign where models and celebrities insert their own words into the same sentence.

c 4