The Woolmark Company has launched an e-commerce marketplace Merino.com, making Merino wool products more discoverable for consumers worldwide.
Called Merino Shop, the online shop allows consumers to browse the world’s finest wool clothing and accessories from a host of retailers and brands. The digital marketplace currently features an array of pullovers, tailored shorts, pants, jackets, beanies, skirts, capes, cardigans, sheath dresses and bombers from international labels like Rag & bone, Burberry, Giorgio Armani, DSQUARED2 and Emilio Pucci.
“Merino.com is our primary channel for educating consumers on the benefits of Merino wool through highly engaging content,” explains The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry.
