1Designer Johnny Coca has been officially named as the new creative director of the British lifestyle fashion house Mulberry. Presently working as the head design director for leather goods, shoes, hard accessories, jewellery and sunglasses with Céline, Coca will join Mulberry on July 8, 2015 being responsible for all of Mulberry’s collections.

Having a distinguished background both in Céline and within LVMH, Coca has previously worked with Louis Vuitton accessories and currently teaches at Central Saint Martins.2

However, after the departure Mulberry’s former creative director Emma Hill, Coca will be expected to fill big shoes since the former is known to transform the British firm into a recognised global brand.

Meanwhile, he will follow the footsteps of the likes of Blue Farrier, Hannah MacGibbon, Erdem and Victoria Beckham for the post. Let’s see how his presence will turn the fortunes of the brand.