Formerly known as ‘HE by Mango’, the menswear line had undergone a renaming as Mango Man, for consistency purposes.
As the Spanish brand looks forward to open its first megastores which will comprise of its numerous labels under a single roof, rebranding seems like a welcome attempt.
Introduced in 2008, HE by Mango is now Mango Man along with the brand’s other labels Mango, Mango Kids, Mango Sports and Intimates and soon Mango Baby.
With Spain, France, Russia and Germany being the markets with the highest number of Mango stores, the new Mango Man name will be rolled out progressively in the 42 countries where the Spanish brand has a presence.
