Celebrating the start of its second glorious decade, the International Indian Film Academy is set to write its grandest chapter yet. The IIFA Weekend to be held in Colombo, Sri Lanka from June 3rd – 5th, 2010 is slated to be a spectacular show with India’s biggest cinema stars in action.
June 3rd will see the trend-setting IIFA Foundation Fashion Extravaganza which will be a trail blazer event in Colombo, with Indian and Sri Lankan fashion designers showcasing their collections. The Fashion Extravaganza will be spread over two days and is of special significance as it supports the IIFA Foundation. The Foundation is a charity organization that was set up by the IIFA Academy to support families of the film industry workers who have been adversely affected during the production of films.
This year, ‘IIFA Fashion Rocks’ will feature Indian designers Manish Malhotra and Vikram Phadnis and leading Sri Lankan designers Yoland and Kanchana (KT Brown). The Manish Malhotra collection is inspired from textures of the Mughal period influenced by the British Raj, albeit they will retain a contemporary perspective. While the collection by Vikram Phadnis, specially created for the IIFA Fashion Extravaganza, will have an influence of costumes and styles inspired by Indian films through the years. Sri Lankan designer Yoland’s collection will feature pieces depicting the Sri Lankan traditional mask and floral designs inspired from the country.
The second night of the IIFA Foundation Fashion Extravaganza – IIFA Bling will feature celebrity showcases by designers, Rocky S and Nandita Mahtani. The collection by Rocky S includes classy suits with a twist, creating an old English school feel. Nandita Mahtani’s line will consist of evening wear, appealing to women of all ages.
