Salma Hayek donated her Gucci gown to the Penelope Cruz/Chopard Auction in support of J/P Haitian Relief Organization which took place in Cannes.
She made a symbolic gesture to the importance of this fundraising event by donating the very first Gucci Première dress ever worn. Gucci Première, the very first couture collection designed by Creative Director Frida Giannini, launched this season at the 63rd Annual Cannes Film Festival. Though many actresses chose to wear Première this season, including Naomi Watts, Kate Beckinsale, Lea Seydoux and Camilla Belle, Ms. Hayek was the first to debut the collection at the Robin Hood premiere on May 12th. She wore a floor length Bordeaux silk georgette one shoulder gown with hip, back and shoulder drape detail. The one of a kind gown also featured deep red crystal embroidery at the shoulder and waist.
The gown was auctioned off together with a box containing the original dress sketch made for Ms. Hayek and signed by Gucci Creative Director Frida Giannini. It was auctioned for 17.000 euros.
