Gucci and Dover Street Market announced their first collaboration, which will include all four DSM locations in Tokyo, New York, London and Beijing, launching with Gucci Creative Director Alessandro Michele’s first collections – Fall Winter 2015-16 and Cruise 2016.
The partnership saw the opening of a dedicated Gucci shop-in-shop at Dover Street Market in Ginza, Tokyo, the home city of Dover Street Market’s founder Rei Kawakubo. Thereafter, Gucci will open similar spaces at Dover Street Market New York on September10th, in conjunction with the city’s fashion week; Dover Street Market London on September 10th, in coincidence with London Fashion Week; and the new Dover Street Market Beijing in the fall.
To personalize the new Gucci spaces in Dover Street Market, Gucci’s Creative Director Alessandro Michele has taken his inspiration from the urban setting of the Fall Winter 2015-16. Gucci fashion shows. Featuring concrete panels, an old-rose pink carpet, an armchair in vibrant cherry red velvet, rough metal rolling racks, screen partitions in old-rose pink capitonné velvet, and busts upholstered in ochre, red-purple and green velvet. As a “living space” the shop will be entirely reimagined by Alessandro Michele for the arrival of his first Cruise collection.
