The Google Consumer Barometer is a free analysis tool which has its own dedicated website wherein users are enabled to filter their searches on the basis of different countries and download customised data and market-specific information.
Recently, Google unveiled the findings of fourth annual Consumer Barometer that provides insight into how consumers behave online, which includes everything from their purchasing habits to how many connected devices they own, to the frequency of their internet usage and their dedicated researches that they undergo, before buying online.
According to these findings, the key shopping habits pointed out by Google states that one in three respondents made their last clothing or footwear purchase online. Also, the rate of online purchase is higher in South Korea i.e. 75%, as compared to 49% in UK.
Well, keeping in mind the vast array of purposes for which people employ the digital media in present times, the Google Barometer is a highly appreciated and welcomed tool. Capturing a huge range of new consumer research, it additionally enables everyone to smoothly explore the mind-set of consumers in this new tech-savvy world.
