With  the number of its Facebook  fans surpassing the 2 million mark, Gucci is announces  the  launch  of  “Eye  Want You,”  a  new  Facebook Application  featuring  eyewear from the  Gucci Eyeweb Collection designed by Creative Director Frida Giannini. 

The viral video application will be live on the Gucci Facebook page and allow users to create and deliver their own personal messages to friends. Over the past six months, the fashion house’s Facebook fan base has more than doubled, making Gucci the most “liked” luxury brand on Facebook. 

“Eye  Want  You”  breaks  ground as a uniquely interactive application that allows  users  to  share  their moods with friends through customized video messages  from Gucci models wearing the new eyewear from the Gucci Eyeweb Collection. Based on their own mood, visitors select a video message to personalize with eyewear of their choice and with their own “Eye Want You” message to the recipient. A total of 36 viral video clips are available from a selection of six moods, which include dreamy, sexy, dramatic, intense, energetic and happy, and four new styles of eyewear for both male and female. 

Once created, the video message can be shared on Facebook friends’ walls or sent through as a private message. The “Eye Want You” Application is both iPad and iPhone friendly and will grow to 60 video clips by 2011. The Gucci Eyeweb Collection is available at Gucci’s new digital flagship store, its directly operated stores worldwide and at selected eyewear retailers.