One of the most famous designers of the Indian fashion world, Ritu Kumar joined hands with Capillary Technologies to launch Ritu Kumar Premium club-a customer based Loyalty Program.
Taking an effective step forward with the brand’s futuristic approach to fashion retailing, the brand now makes an improvement to enhance the way it interacts with and serves with delightful experiences to its established and innumerable customers.
With this Loyalty Program, the brand transforms to concentrating entirely on customer preferences and expectations, with clearer insights into how customers shop, what they love and expect, and how they can be brought back into stores with better promotional and shopping experiences.
Where Ritu Kumar has always been known for the superior pedestal on which it keeps its customers, with this data-driven focus, the brand is now procuring visible advantages by being technology savvy to track customer interactions, trends and choices.
Well, this is surely an exciting and innovative way to translate personalised customer experience into profitable business value and customer satisfaction.
