PUMA, the prestigious sports brand, in an attempt to maintain its bequest in supporting and encouraging new talent has aligned with Rehan Poncha, one of the young and top swimmers of the country. The alignment was instigated at the puma store placed at Indiranagar in Bangalore while declaring the partnership to be a long term affair as well as proclaimed that the brand will take care of styling Rehan during his expedition at the 2012 Olympics, going to be held in London.
The swimmer has divulged the brand’s exclusive fitness and lifestyle range during the alliance. Poncha will sport PUMA accessories and fitness, training and lifestyle apparel for all the key tournaments apart from the 2012 Olympics while being acclaimed as another key icon in the sport lifestyle brand’s global community. Poncha will feature prominently in PUMA’s sports communication as another top tier asset spearheading communication around the marketing campaigns.
Rajiv Mehta, MD PUMA India commented, “We are delighted to welcome Rehan Poncha to the PUMA family. With his pace and skills, he has made an impressive start in his career that speaks volumes for his ability and determination to succeed”.
