Jaya Rathore is one of the promising Kolkata based designer, showcasing her installation at Pearl Couture Week 2010 from 20 -25 july at The Grand, Vasant Kunj. Her thought process behind the whole set up is to make the bride look very delicate, mystical and royal. So she has played with both Indian and European motifs, where the colour palate varies from soft to bright tones of pink, fuchia, emerald green etc. The fabric used  is handloom and net, and pure zari is an integral part of her design.  
 
Jaya Rathore, with her collections that dote on Indian art and craft has established herself to create attires that surpassed time and age. Her exploration and experiments with Indian weaving and traditional craftsmanship revitalized in modern outfits makes her work distinct.
 
The painstaking hand embroideries, attention to details and fabric development, which are significantly based on Indian artistry, are an integral part of her collection making them unique, elegant and timeless.