Asmi, one of India’s leading diamond jewellery brands owned by Gitanjali Group, opened an exclusive showroom in Atria Mall, Worli. This is Asmi’s 8th flagship store in India and the first in Mumbai. The store was inaugurated by Bollywood Actress Gul Panag. ASMI is associated with her forthcoming Hindi film “Turning 30”.

The showroom spreads across 600 sq ft area showcasing a wide range of jewellery for the new Indian woman who has emerged as a Woman of Spirit. It has a contemporary delicate and feminine look that is distinctly evocative of strength and grace making it the ideal jewellery brand for self-reward and as recognition of her myriad achievements.

The range has choices for every age, whether she is a young girl, one rising up the corporate ladder or a mature achiever who has scaled the peak of success. The collections on offer include the Graduation collection, the corporate collection, the Wedding collection, the Pinnacle collection and the Zodiac sign collection.