Flamboyant, vain, and eccentric. With high-tech workmanship and Brit-style pairings. Distinctive graphic hints in check fabrics and pied-de-poule. Reminiscent of noble sports. For spring summer 2012, the Gucci man establishes a new sartorial intelligentsia that revisits the posh world of Savile Row during the Sixties and Seventies. “I envisioned a Gentlemen’s Club,” explains Creative Director Frida Giannini, “populated by, aristocrats, dandies and singers, noblemen and rock stars – all with a love for playing with tradition.”

Silhouette were slim, precise, toned with an aristo-sport attitude. Sartorial jackets tailored for rolled shoulders, ignited with a competitive spirit that plays into the details. Hailing from equestrian references. Suede shirt collars, linings in rider rouge, pockets with contrasting trim. Hooded parkas thermosealed with leather. Unlined blazers with suede detailing. Bombers with micro quilting like fencing uniforms or jockey jackets. Paired with pants from the sporting DNA.

Materials used had an unusual effects. A twist on traditional Prince of Wales, realized in waterproof nylon. Workmanship drawn from an inside-out concept with a mix of materials and patterns. A new treatment for outerwear in lightly washed nappa. Biker jackets in calfskin with stitching inspired by horse harnesses and saddles. Knitwear with a tactile sensuality. In silk for a super slim suitability, ribbed, as sexy as underwear. A multicolor mélange effect, with reflections of lurex. Oversized, woven with special hand-crafted fibers.