"Ritesh Kumar Ridzyn" thinks of an alternate reality of fashion, which questions genres of couture – prêt – street wear and provokes stereotype notions of beauty – glamour – luxury. The brand proposes a hybrid sensibility, where essential nature and inevitable manmade do not fight for space but coexist to redefine future wardrobe. Created in 2008, the brand with only a year of existence in the fashion industry has stirred equilibrium and also quenched the thirst of everlasting revolutionary design quest.

The Delhi based designer, Ritesh Kumar works with the medium of fashion, design, photography and fine arts. He is as quirky and flaunts an alternative style statement as his design philosophy and casually carries his long dead locks tied in a pony complimented with a vintage sling bag. His brand stands for avant-garde ideas dissolving in cutting edge innovative solutions   and the collections easily blend day to evening wear with intelligent mix and match of directional fashion separates and ensembles. Ridzyn is currently retailing in India and abroad from selected fashion stores.

  • National Institute of Fashion Technology, New Delhi – India 2003
  • Domus Academy, Milan – Italy 2005
  • He has been finalist in International Young Designers Fashion Week, Moda Estremadura – Badajoz, Spain
  • Ritesh has been selected to represent India amongst emerging global talent at the Japan Fashion Week in Tokyo in March 2010
  • His photographic works have been showcased in solo exhibitions at India Habitat Centre, New Delhi, and other galleries.

Ritesh who was inspired by onions when he was making his first collection says, “Onions!.. I was working on the idea of child women which is sensual and innocent at the same time. So onions being aphrodisiac, caught my fancy. We played with complex layered draping, colour gradations etc. Otherwise women, on any given day instigate me.  How different women in different parts of the world carry themselves, their body language, everything inspires to create something new. In billions, we exist and still everyone has an individual style and persona. It is inspiring as well as challenging to create something new each time for a single grand design i.e., human form!”

 

Ritesh is passionately in love with a wave f new thought process and creates a space that is neither futuristic nor past but nor an altered present. His blogs substantiate the artist that has given his clothes a new outlook where you don’t go closer to feel the fabric or embroidery but it expels an aura that emotes. His clothes are not the non-wearable unreality but seek for a future of fashion that is in the process of hybridization. As his work now revolves around incorporation of synthetics with the natural and exploring new possibilities for tomorrow, change is the key word and that’s what Ridzyn stands for.

Ritesh says, “I believe even if you don’t; inspiration finds you at the right time.”

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