This self-styled designer has received no formal training in designing and began her career as a fashion designer in 1990, in Kolkata. Over the years, she has successfully carved a niche for herself in the Indian fashion world as she launched her label ‘Priya Awasty’ in 1999. For her creations, Priya has a great belief in maintaining brand quality and draws inspiration from the Kantha style of Kolkata.
Speaking of her label, the brand is replete of Indo-western garments and diffusion with pret designs. As a designer, Priya personally excels in fabrics like Silks, Crepes, Georgettes, Chiffons, Satins, Cotton and linen among others. Her main focus lies of embellishments and employs elements like beads, crystals, Swarovski, zari and antique zardosi for her creations.
Having enthralled the fashionistas with her exuberant couture and casual wear, the designer has come a long way progressing so much as to design for Bollywood celebrities like Ameesha Patel, Rani Mukherjee, Raveena Tondon and Mandira Bedi to name a few. Moreover, she also made some grandeur public appearances in high-ending platforms like Wills Lifestyle India Fashion Week and the prestigious Lakme Fashion Week. These participations have enabled the designer to promote her creations among acclaimed fellow designers and the mainstream fashion world.
Presently, she retails her collection both at international and national levels. In India, her collections are available in designer studios like Melange in Mumbai, Folio in Bangalore, Espee and Zenon in Kolkata, Elahe in Hyderabad, Kimaya, Mogra and Aza in Mumbai, Bangalore, Calcutta and Hyderabad. Her creations can also be found in UK, Dubai, Kuwait, Bahrain, Abu-Dhabi, Qutar, Saudi Arabia, Hong Kong, Singapore, Spain, New York, LA, Florida and South Africa.
You can get Priya Awasty at:
www.priyaawasty.com
