Amid the ruffles of satin evening gowns, the metallic sheen of jackets and boldness of jerseys, very few designers have struggled to hold on to the Indian essence in the fashion circuit, which is high on western influences as is expected. Leading this bandwagon is designer Jaya Rathore. Jaya’s work is full of traditional and ethnic elegance combined with contemporary looks. Jaya Rathore has succeeded in creating some of the luxe accents in the Indian fashion scene.
She always tries to stick to heritage and the craftwork of the olden days which she deems to be more beautiful. She strives to use the old to make something new, which she supposes to be the bridging gap between the grandmother and the granddaughter together. Over the years, her unique signature style which has been subtly drawn from her Indian roots and mixed well with the global appeal has been mesmerizing lovers of refined clothing.
Her garments represent the intrinsic value of the Indian culture and her magnificent sense of designing (simple yet with an eye for every detail) are as engrossing as her simplicity, shyness and modesty. For Jaya, style plays a key role in fashion. There are different pillars of fashion in this world, which are constant like languages. Style is basically a language in this world. For instance, someone, who is a minimalist, would speak a language of minimalism across the board and people, who understand that language, would respond, converse and indulge in it.
Well, her meticulously texture details, wearable weaves and clean finish in her attires reflect her ingenuity. A wearer’s coziness and the fabric of the garment always remains her schema while sketching. Originality and being close to one’s root is what Jaya’s label represents, resulting in exquisite work and exemplary designs created by her over the years.
Jaya currently retails from AZA (Mumbai & Delhi), Ensemble (Mumbai & Delhi), Ogaan (Delhi) and Elahe (Hyderabad). Her label Jaya Rathore consists of modern outfits that are trendy, yet draw heavily on Indian themes and embroideries.
You can get Jaya at:
Address: 11/1B, East Topsia Road,
Mirania Garden, Kolkata
West Bengal
