Her identity is her designs which are reflection of her thoughts, ideas and beliefs. An alumnus of Pearl Academy of Fashion, Atithi Gupta is a playful young designer, known for her commendable and stylish designs.

Her label ‘Atithi Gupta’ started in 2010 is about enhanced body freedom, comfort and function. The collection bears an elaborate imaginative direction that leads to a well-designed and linear work of art. Her designs have been graced by celebrities like Huma Qureshi and Madhuri Dixit.

Making her debut as a Gen-next designer in 2010, Atithi has been showcasing her collections regularly at Lakme Fashion Week.

The designer is currently retailing from Prana in Calcutta, Melange, Zoya and Fuel in Mumbai, Taamara in Hyderabad, Aura in Nagpur, Nautanky in Ahmedabad and Mogra in Bangalore.