Archana Rao is formally trained in fashion, graduating from National Institute of Fashion Technology and armed with a post-graduate degree from Parsons College of Design, New York. She won “Best Design collection” in her graduation show back in 2007. Her aesthetic is minimalistic, contemporary and understated. She likes playing with the structure of the garment and experimenting with various proportions.
In 2011, Archana went on to launch her own label ‘Frou Frou’ which means the rustling sound of a fabric. The brand’s collection pays attention to glamorous designs featuring simple shapes, crisp folds and ombre effects. The label’s forte lies in the ultra-simplistic style, timeless silhouettes and hidden details.
She has been showcasing her collections at Lakme Fashion Week and has been a part of various exhibitions in India. Her designs are currently retailing from Collage in Chennai, Anahita and The Project in Hyderabad, Keitaro in Kolkata, Rudraksh in Pune and Attic in Mumbai. Internationally the brand is available at Laki Noon in Kuwait.
