Sass & Bide is one of Australia’s most loved fashion brands, recognized globally for modern, distinct designs. Sass & bide is the namesake label of Sarah-Jane Clarke (sass) and Heidi Middleton (bide). London Based fashion label Ozel which recently made a foray into Indian now introduces Sass & Bide to the Indian shores.

A modern take on Edwardian style evokes a sense of faded grandeur with high-necks and structured styles embellished in an eccentric mix of shell, bone metal and perspex. Strong shapes and clean silhouettes make way for a graphic clashing of stripes, zig-zags and ethnic print-work, completing the cross-culture aesthetic. The Sass & Bide Autumn 2010 collection, TOMMOROW THE GREAT, is all about going tribal, yet with a certain twist. It is a visual collision of nature and industry; an all-consuming collective celebrating the drama of contrast and contradiction.

Designers Sarah-Jane Clarke (sass) and Heidi Middleton’s (bide) tribal inspired fashion features creative lines and an exploration of color, the sass & Bide Autumn 2010 collection uses only black and ivory. The unique twist on the traditional jailhouse colors allow the designs stand out more and the look itself is very eye-catching. For tribal fashion, it is the height of chic and elegance.