After its resounding success, Brand Marketing India, announces the opening of its first French Connection exclusive women’s wear store in Mumbai at the G7 Mall, Seven Bungalows.
The store’s edgy yet sleek environment is spunky yet inviting, keeping the focus on the clothes. Wooden floors are offset by pure white walls and a play of direct and indirect lighting complementing the structural elements of the store. With an area of 820 sq ft, French Connection store at G7 Mall, Mumbai introduces the much awaited Autumn Winter 2010 collection; which is all about variation that plays a key role this season.
Commenting on the opening of the exclusive women’s wear store, Ms. Mansi Zaveri, Manager Marketing & Communications, remarked: “Since its launch in 2007, French Connection has consistently provided the most edgy and fashion forward styles to the Indian consumer. Our women’s wear collection has always been a hit with the consumers and an exclusive store only for women consumers is a self indulgence by itself. We have specially customized product mix which ranges from classic black dresses with a dash of exaggerated shoulder detailing to all over shift sequin dresses. French Connection has taken a step forward in catering to the women customers by starting their blog – 911fashion on www.911fashion.frenchconnection.in.”
