Set at Chatsworth, the home of the Duke and Duchess of Devonshire, the Gucci Cruise 2017 campaign is a celebration of quintessentially British culture.
The images capture a group of characters in the grounds and interior of Chatsworth, surrounded by chickens and dogs; these grungy young people interact with the animals playfully, their punk attitudes juxtaposed with the grandiose, stately surroundings.
From late ’70s punk youth subculture to beautiful landscape gardens, Gucci’s Creative Director Alessandro Michele citesBritish culture as a source of constant inspiration. This is evident in the campaign images, where young punkish characters appear alongside acclaimed British actress Vanessa Redgrave, painting an eclectic portrait of the British spirit and marking the start of Gucci’s three-year cultural partnership with Chatsworth.
Location: Chatsworth House and Garden
Art Director: Christopher Simmonds
Photographer and Director: Glen Luchford
Stylist: Joe McKenna
Hair: Paul Hanlon
Make up: Yadim Carranza
Talent: Vanessa Redgrave
