G-Star RAW and photographer Ellen von Unwerth have teamed up again to see the return of an intimate group of kindred spirits – bonded like brothers in uniforms of distinct jeans and jackets.
Von Unwerth’s raw, monochromatic style appears made to photograph denim, capturing the texture and attitude of the jeans at G-Star’s core. Booted and laced-up, the group embody the zeitgeist of youth, as magnetically united, as they are fiercely independent. Playing with repetition in poses, the campaign’s military-like visual devices amplify the atmosphere of unity between the models and pay homage to product inspirations.
From clean selvedge denims, to the latest in washing treatments, G-Star’s broad taste in jeans is apparent. Highlighted is the G-Star Elwood jean, the first style constructed using the 3D Denim method and enduringly popular since its release in 1996. Born from the techniques of motorcycle pants, unlike traditional flat patternmaking, 3D Denim uses additional leg panels to form around the body.
The campaign combines familiar faces of the brand, with Camilla Christensen returning following her appearance in the brand’s Spring/Summer ’15 campaign, alongside new additions; Eden Bristowe , Liam Gardner, Sang Woo Kim, Karmay Ngai, Michael Sharp, and Zanna van Vorstenbosch.
