Translating the bold fashion direction of Dior homme into a new visual universe, artistic director Kris Van Asscheon his ten-year anniversary at the house appoints the British photographer David sims and stylist Mauricio Nardi to envisage the winter 2017-2018, which signifies a radical step forward in his vision for the house.
Envisaging the winter 2017-2018, the campaign exemplifyes the multifaceted creative persona of the Dior homme man, the brand’s duality rises to the fore with a cinematic contrast created in diptych layouts featuring the season’s new characters.
American actor Lucas hedges and Depeche mode frontman Dave Gahan join French model Dylan Rogues and new Belgian face Christophe T Kint, representing a unique cross-section of creative talent from across Music, film, and fashion. Spanning generations and disciplines, they plot an evolution of style that subverts the classicism of Dior homme today.
Entitled #intothenight, thecampaign’s bold fashion message is highlighted in an array of graphic Ready-to-wear styles, from varsity-inspired outerwear and wide tailored trousers to intarsia knitwear.
Emblazoned with slogans like ‘there will be noise complaints’ and ‘they should just let us rave’.
