Beginning Fall 2017, the internationally renowned American musician/producer duo, Alex Pall and Andrew (Drew) Taggart -The Chainsmokers, will appear as global brand ambassadors for ‘Tommy Hilfiger’ menswear including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, beginning Fall 2017, bringing in a modern, youthful twist to the brand’s more than 30-year global menswear legacy.
“Tommy’s pioneering approach to fusing fashion and music is part of our menswear heritage,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “Our partnership with The Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience. Our menswear category remains a key area of focus as we look to unlock the full potential for the Tommy Hilfiger brand in all regions around the world.”
“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” said The Chainsmokers. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”
