When it comes to Burberry things are bound to be so aesthetically and digitally refined that “The Factory” and “Silicon Valley” seemed like back-scratching mutually.

The latest Spring Summer 2013 by one of the iconic Brit labels came off as the glamorous rendition of Burberry’s design treasure trove at its custom-built show venue in London’s Hyde Park. With the burst of colors on runway the show celebrated London with the world through brand’s most digitally advanced experience.

Where the viewers across the world got to see the collection in more details, the runway glittered in the metallic shimmer and splash of neon hues. Strutting in thick framed sunglasses and siren red lips, Christopher Bailey’s elegant divas put together one of the sultriest shows of the season on the tunes of emerging British musicians Ren Harvieu, Tom Odell and Birdy.

The vibrant no-fuss collection taking inspiration from British fashion photographer Norman Parkinson’s work from 40s and 50s brought to the fore the iconic Burberry trench coat with a twist, along with capes, cropped jackets, hot pants, A-line skirts and dresses in hues of purple, gold, green, white and fuchsia. The merging hues, clashing prints, puffed sleeves and shoulders with a truck-load of shimmer concocted this glitzy splendid showcasing.